The trend of toys has given rise to the "bag-and-hang economy"
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- Issue Time
- Jan 23,2026
Summary
The trend of toys has led to the development of the bag-hanging economy. The nianbeast company offers custom plush bag-hanging items, unlocking new possibilities for personalized consumption.
When walking on the street, it is not difficult to notice that young people's backpacks have already become "mobile showcases of individuality". Various plush bags are swaying in the wind, becoming eye-catching trend symbols on the streets. This bag-hanging craze sweeping among young people is giving rise to a new "bag-hanging economy", and plush toys, with their soft and comforting qualities, have become the core characters in this field. As a brand specializing in customizing plush toys, nianbeast has keenly sensed this trend and unlocked new possibilities for bag-hanging consumption through customized creativity.
The rise of the "bag-hanging economy" is essentially a concentrated eruption of young people's emotional consumption and the need for individual expression. Data shows that the sales of plush bag-hangs have continued to soar in recent years, and topics such as "bag-hang companions" and "bag-hang combinations" on social platforms have received over 100 million views. For young people, bag-hangs have gone beyond their decorative function and have become "visual diaries" for recording travel memories and carrying emotional，as well as "social codes" of group identification - IP anime models，cultural tourism characteristic models， and support customization models，etc.，can all become ice-breaker links among like-minded people. The low threshold of consumption of several dozen yuan makes changing bag-hangs a lifestyle for easily obtaining novelty， which also lays the foundation for the explosion of the "bag-hanging economy".
Under the trend, customization has become the core competitiveness of bag accessories. nianbeast, based on market demands, drew inspiration from the popular "Tushanshan" pendant and integrated the customization advantages of plush toys into the bag accessory design:
It can replicate the distinctive shiny ears and cute blush of "Tushanshan", creating an exclusive cute look. It also supports embroidering exclusive nicknames and New Year blessings on the pendant, making "Tushanshan" your exclusive symbol. We select soft and eco-friendly fabrics and strictly control the production process to ensure that each "Rabbit Shining" custom bag is both exquisite and durable, while also accurately conveying individual attitudes.
Small accessories can drive a huge market. The core of the "bag accessory economy" lies in the precise correspondence of emotions and individuality. Whether it's creating an exclusive "emotional companion" or customizing a social symbol that reflects a specific social circle, plush bag accessories can meet diverse needs. At nianbeast, each custom bag accessory is a unique expression of trend. Visit the independent website immediately to customize your own plush bag accessory and make small accessories the warm highlights in your life, exploring new trendy ways under the "bag accessory economy"!